Self Publishing
Keyword Research for Authors
Are you an author who’s just found the perfect topic for their next book? Maybe you’re done writing and have published your book. Now comes the hard part: building an audience and increasing sales. Marketing your book is not an easy task. You need to understand how marketing works, and you need to learn about…
Read MoreHow to Self-Publish a Book
Advantages of Self-publishing One of the biggest advantages of self-publishing your book is that you have control over every aspect of the process. For example… You control the pricing of your book You may start out at a low price and then raise it. Or start high or lower it for a promotion. You may…
Read MorePersonal Brand Example: James Smiley
In today’s personal brand example, we take a look at James Smiley, a Digital Marketing Consultant and Entrepreneur. Example: Personal Brand Logo The personal brand logo used by Smiley is simple, elegant, and straightforward. It includes his initials, JS, in a bolded gold font that is very easy to read, with a black background behind…
Read MoreWhy You Need a Professional Cover Design
When you walk into a bookstore, you’ll notice one thing before anything else. They display as many books as possible with the cover facing you. This is because the cover forms your first impression of a book and is often what makes you decide to buy it. Book Covers set all of the expectations Book…
Read MoreLimiting Belief #10: I don’t know how to sell my book on Facebook—or any social media.
See, here’s the thing, you don’t sell your book on social media. Don’t do it. People hate it. People don’t want you to get on there and start talking about your book and your business and trying to sell stuff. Just say no. You’re not going get anywhere selling your book on social media. What…
Read MoreLimiting Belief #9: I don’t how to use my book to grow my business or build my brand.
The first step is to sell your book, and there are two main ways to do that, two ways that I especially like. One is the free-plus-shipping model, and the other is the high-ticket model. The free-plus-shipping model is where you give your book away for free, and the reader just pays for shipping and…
Read MoreLimiting Belief #8: I don’t know how to sell my books.
Limiting Belief #7: It’s too complicated to learn how to write, design, and market my book.
And it is, if you try to do it all yourself. Here is everything that you need to learn how to do to write, design, and sell your book. You need to learn: Microsoft Word Adobe InDesign Jutoh Adobe Photoshop Amazons Ads ClickFunnels ActiveCampaign Longtail Pro Audio and video editing software. You also need to…
Read MoreLimiting Belief #6: Nobody will buy my book.
For most people that’s probably true because if all you do is put your book on Amazon, if all you do is tell your friends and family about your book, if all you do is go all over social media and tell people about your book—you’re probably not going to sell very many books. But…
Read MoreLimiting Belief #5: It cost too much, and I won’t make back the money that I spend.
Well, that can certainly be the case. Like I talked about before, there are so-called publishing companies, vanity presses that charge anywhere from $20,000 to $80,000 for a so-called publishing package. What do I mean by so-called publishing, so-called design, so-called marketing? Their design is shoddy at best and unprofessional and it makes you look unprofessional.…
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