In today’s personal brand example, we take a look at Russell Brunson, a Digital Marketer, Author, and Entrepreneur. 

Example: Personal Brand Logo

The personal brand logo used by Brunson is simple, yet has a bit of diversity that makes it stand out against his competitors. It includes his first and last name in white font, with a blue background. There is a white box around his last name, which provides an easy way for a reader to distinguish the difference between the two words. This type of brand logo isn’t too complex, but it is attractive and pleasing to the eye.

Personal Branding Tip: It is important to ensure that your font and coloring used for your personal logo are easily legible and distinct.

Example: Personal Brand Statement

From Russell Brunson’s website:

“Over the past 10 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called Clickfunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.”

This personal brand statement used by Brunson highlights his biggest accomplishments, while also utilizing statistics to prove his worth. By stating he has a following of over a million and he’s sold hundreds of thousands of his books, he validates his success. He also says how he popularized the well-known concept of sales funnels, and co-founded a very profitable company. This adds proof that he has accomplished great things, and his viewers should trust his word. 

Example: Personal Brand Tagline

Russell Brunson does not have a personal brand tagline.

Example: Personal Brand Story

Brunson’s personal brand story is located in the About tab on his personal brand website. He has it separated into two sections, Early Life and Career. 

In the Early Life section, Brunson says when he was a child he would collect junk mail, and loved to listen to commercials on the TV or radio because he loved the process of selling products and services to customers. He would jump into every business opportunity he could even at his young age. He then transitions into how he wrestled in high school, and how that experience taught him a lot about competition and hard work, which were stepping stones to build the successful person he is now.

In the career section, Brunson describes how he started his online marketing career by selling a marketing software, then began selling DVD’s, then started selling a large variety of products including supplements, books, coaching, technology services, consulting, and much more. From there he launched ClickFunnels with his business partner, which has grown to $100,000,000 in sales over the first 3 years. By clarifying his growth process, from the initial software to his substantial company, his audience can get a clear understanding of how far he came and how hard he worked.

Example: Personal Branding Website

Brunson uses as his personal branding website. On his website he includes information about the books he has published, his podcast, press information, and his company, ClickFunnels. He also has facts about the events that he speaks at, groups that his audience can join, and consulting opportunities. He makes sure to include easily accessible links to everything that he offers, so that viewers can quickly watch his videos, listen to his podcasts, explore his social media pages, and sign up for his programs. Brunson’s website is simple to navigate and his information is well separated.

Personal Branding Tip: It is crucial to identify a few areas of expertise for your personal brand, and to focus your content on these areas on all of your platforms.

Example: Personal Branding for Social Media 

Next, let’s take a look at how Russell Brunson has personally branded his social media profiles.


Brunson’s Facebook profile sells his personal brand strongly. His profile picture is a casual, yet tasteful shot of him sitting down and looking at the camera. His header picture is of him speaking at one of his events and waving to the audience, and a screen behind him with a picture of him. He has one of his well-known quotes on the top of the header. On the right side, he has his personal brand logo, as well as text that he is the Co-founder of ClickFunnels. He also has links to his Facebook page, Instagram profile, YouTube account, and podcast. In his Facebook profile he incorporates the most significant aspects of his personal brand, which are his work with ClickFunnels, his podcast, and links to his social media platforms. 


Brunson’s Twitter profile is also a great representation of his personal brand. His profile picture is of him at one of his events. On the left side of his header picture he includes a different shot of him at one of his events, and on the right side he explains his areas of expertise. He lists that he is an Entrepreneur and Coach, the CEO of ClickFunnels, and the Founder of DotComSecrets. His bio is informational but a little more personal, by adding that he is a Father and Husband. This makes him appear more relatable and trustworthy to his audience. There are links to his personal branding website and the ClickFunnels website as well. 


Brunson’s YouTube account is consistent with his other social media platforms when it comes to portraying his personal brand. His profile picture is the same shot as his Twitter profile picture, with him speaking at an event. His header picture includes a casual shot of him looking at the camera and leaning over, with his personal brand logo, and one of his motivational quotes. His header also has a subscribe button for his Youtube channel, and icons that link directly to his Facebook, Instagram, and Twitter accounts, as well as the ClickFunnels website. The video that he has pinned at the top of his YouTube account is an intro to FunnelHacker TV, which includes introductory information about his business and what he has to offer his audience to help them build a sales funnel and grow their business. 


Brunson’s Instagram profile is tailored to supporting his personal brand as well. His profile picture is a headshot of him speaking at one of his events, and is the same one as his YouTube and Twitter profile pictures. His bio has a personal aspect, by listing that he is a Father, Husband, and Wrestler. These identify who he is as a person, without any regard to his business life. He includes that he is the Co-Founder of ClickFunnels, which is one of his biggest work accomplishments, bringing the focus back to business. He also put a link to his personal branding website, with part of his personal brand statement stating he has helped over a million entrepreneurs get their message to the world. 

Personal Branding with Books

Brunson has published multiple books chock-full of information to help people improve themselves and grow their business. His book, DotCom Secrets: The Underground Playbook for Growing Your Company Online is an Amazon and USA Today best-selling book. The books that he has written directly correspond with his personal brand, and with the information he promotes to his audience. Some of his books include: 

  • DotCom Secrets: The Underground Playbook for Growing Your Company Online
  • Networking Marketing Secrets: The Secret Marketing Strategy to Getting the RIGHT People Into Your Downline 
  • Expert Secrets: Find Your Message, Build A Tribe, And Change The World…
  • 108 Proven Split Tests Winners: Simple Tweaks You Can Make To Your Website, So You Can Make More Money Now!
  • Funnelhacker Cookbook: Profitable Sales Funnel Recipes You Can Use In Your Business 

Personal Branding Tip: Creating consistency throughout your personal brand with your website, social media accounts, podcasts, and books builds credibility with your audience. 

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