by Chris O'Byrne | Apr 21, 2025 | Book Marketing, Self Publishing
Let’s kick things off by talking about something essential in business: clarity. You might be wondering why clarity is such a big deal. Think of it this way: when you’re clear about what your business stands for and who it serves, everything else starts to fall into...
by Chris O'Byrne | Apr 14, 2025 | Book Marketing, Self Publishing
Let’s talk about where you’re at with your business and how the right book marketing can help. It feels like you’re stuck, doesn’t it? No matter how hard you push, you’re not moving forward. And there’s this nagging worry about giving it all up and heading back to a...
by Chris O'Byrne | Apr 18, 2016 | Blog, Book Marketing, Self Publishing
Building your book distribution network will require some effort on your part. If you plan your end game in advance, you will be ahead of most people and have the advantage. Your short-term end game, of course, is to sell books, and some people think that is their...
by Chris O'Byrne | Apr 13, 2016 | Blog, Book Marketing, Self Publishing
The most important piece of your book distribution network is a mailing list of people who will actually buy your books. Anyone can build a mailing list, and it’s not that hard once you apply yourself to the task. But how do you find people who will actually buy your...
by Chris O'Byrne | Apr 4, 2016 | Blog, Book Marketing, Self Publishing
I had a good conversation with a friend of mine about this issue of Amazon vs the rest of the publishing world. He has some very good arguments for why KDP Select is not a good thing and how its purpose is actually to kill the competition. He’s probably right. What I...
