by Chris O'Byrne | May 5, 2025 | Book Marketing, Self Publishing
Building on the idea of using your customer’s language to create a deeper connection, let’s talk about something equally important: conversion. When I say conversion, I’m talking about the journey of turning readers of your book into leads, and then, ideally, into...
by Chris O'Byrne | Apr 28, 2025 | Book Marketing, Self Publishing
Let’s dive into something that might just change the game for you and your book marketing strategy: congruency. Now, you might be scratching your head, wondering what congruency has to do with business communication and marketing. Well, it’s all about ensuring...
by Chris O'Byrne | Apr 21, 2025 | Book Marketing, Self Publishing
Let’s kick things off by talking about something essential in business: clarity. You might be wondering why clarity is such a big deal. Think of it this way: when you’re clear about what your business stands for and who it serves, everything else starts to fall into...
by Chris O'Byrne | Apr 14, 2025 | Book Marketing, Self Publishing
Let’s talk about where you’re at with your business and how the right book marketing can help. It feels like you’re stuck, doesn’t it? No matter how hard you push, you’re not moving forward. And there’s this nagging worry about giving it all up and heading back to a...
by Chris O'Byrne | Apr 18, 2016 | Blog, Book Marketing, Self Publishing
Building your book distribution network will require some effort on your part. If you plan your end game in advance, you will be ahead of most people and have the advantage. Your short-term end game, of course, is to sell books, and some people think that is their...
