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Choosing the Right Type of Business Book for Your Goals

by Chris O'Byrne | Jul 14, 2025 | Book Marketing, Self Publishing

Does it feel like you’re shouting your expertise into a void, hoping someone—anyone—will finally notice? Imagine if your knowledge could do the heavy lifting for you, drawing in a steady stream of ideal clients who are eager to work with you. Writing a book is more...

How to Define Your Book’s Big Idea in One Sentence

by Chris O'Byrne | Jul 6, 2025 | Book Marketing, Self Publishing

Are you tired of feeling like the best-kept secret in your industry? You pour your heart and soul into your business, constantly striving to deliver exceptional value, yet you watch as potential clients gravitate toward competitors who simply appear more...
Turn Your Book into a Sales Tool for Business Growth

Turn Your Book into a Sales Tool for Business Growth

by Chris O'Byrne | Jun 2, 2025 | Book Marketing, Self Publishing

When we started this book marketing journey together, you shared your frustration and the sense of being stuck with me. You talked about the fear that haunts you at night—the fear of giving up on your dreams of entrepreneurship and the dread of returning to a life...
Turn Your Book into a Sales Tool for Business Growth

How to Relaunch Your Book and Boost Sales with a Bestseller Strategy

by Chris O'Byrne | May 26, 2025 | Book Marketing, Self Publishing

After walking through the steps of nurturing leads into engaged potential clients, let’s shift gears and talk about something a bit different but equally important for authors: the concept of a bestseller relaunch. Imagine you’ve written a book that had its moment in...
Turn Your Book into a Sales Tool for Business Growth

Email Campaign Tips for Book Lead Conversion

by Chris O'Byrne | May 19, 2025 | Book Marketing, Self Publishing

After laying out the steps for creating a compelling lead magnet and an engaging opt-in page, let’s focus on what happens next in your book marketing process. Once you’ve captured the interest of potential leads, the journey toward converting them into customers is...
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