Here are 12 examples of personal brand statements. We have examples for:

  • Leaders
  • Marketers
  • Project managers
  • Customer service
  • Data analysts
  • And even college students 


for leaders 

Example 1: Seth Godin

Seth Godin’s personal brand statement isn’t earth-shattering. He says, “Hi. I’m Seth Godin. I’m a teacher, and I do projects.” On his Twitter account, he simply says, “Author, blogger, a lifetime of projects.” I guess when you’ve written 19 best-sellers, you don’t have to say much more…

If you phish around on his website a bit, you’ll get a clearer picture of what he does with statements like these:

  • I’ve published 19 bestselling books.
  • My latest book is called THIS IS MARKETING. It’s a bestseller.
  • More than 60,000 people have taken my online courses, including The Marketing Seminar and several on Udemy.
  • I created the altMBA. It’s a life-changing 30-day workshop and it’s entirely possible it will change your life.
  • I’m in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame.

If you were going to consult for Seth Godin, what would you suggest as a personal brand statement?  Maybe something like: I explain business to marketing professionals in fun and interesting ways that challenges the way people traditionally think.

Example 2: Brendon Burchard

Brendon Burchard is another example of personal branding for leaders.  In fact, we recently used Brendon Burchard as one of our personal brand examples. Brendon’s personal brand statement is:

Brendon Burchard is the world’s leading high-performance coach, a three-time New York Times bestselling author, and one of the most-watched, quoted, and followed personal development trainers in history.

Many people wonder about the difference between a personal brand statement and a tagline. A tagline is a shorter version of your personal brand statement. It’s usually memorable and conveys “Live, Love, Matter.”

Example 3: C.S. Lakin

C.S. Lakin is dedicated to helping writers build their author brand and building their platform. C.S. Lakin’s author brand statement is:

My name is C.S. Lakin, and I’m a full-time author, blogger, editor, and writing coach. I’ve written and published 30+ books over the last 10 years and make a comfortable income from my writing.

for marketing 

Example 1: Neil Patel

We mentioned Neil Patel previously when we talked about writing your personal brand statement, and he himself has written a lot about personal branding. Even if he wishes he’d never built his personal brand, he certainly has a strong personal brand.

Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Although this statement is more about who he is, Neil Patel’s taglines and calls-to-action speak more to what he does:

  • More traffic, leads, sales
  • Start learning marketing
  • Helping you succeed through online marketing

Example 2: Jacob McMillen

McMillen’s headline says: Build A Six-Figure Freelance Writing Business In The Next 12 Months. His Twitter profile says he’s a copywriter, content strategist, and freelancing mentor who helps businesses optimize, startups find their voice, and freelancers make bank.

Example 3

Marketing expert who implements creative marketing solutions to help dentists find more patients, make more money from existing patients, and never worry about filling appointments again.

for project managers 

Example 1: Sean Lowe

Sean Lowe is a project manager and freelance writer with 20 years of experience managing systems integration, process development, security and compliance projects. He is certified as a Project Management Professional (PMP®) by the Project Management Institute. 

Example 2

Professional project manager who pays attention to details and assures projects come in on-time and on-budget.

for customer service 

Example 1

Personal customer service representative specializing in building personal relationships, fulfilling customer needs, anticipating future needs, and communicating the value of company products and services.

Example 2 Laura Clark (Customer Service Rep at GoDaddy)

Innovative Software Engineer with more than 11 years of experience of full Software Development life cycle. Capable of quickly learning and mastering new technologies and working in both team and self-directed settings. Adept at designing and building applications with usability and high performance in mind. 

for data analyst

Example 1: Nikita Rajpal (Data Analyst at Paypal)

Enthusiastic and motivated IT professional with about 4 years of experience. Currently, I am working as a Data Analyst at PayPal. Analytical thinker with the ability to mine hidden gems located within large rich data sets. Capable of turning dry analysis into an exciting story that drives business-critical decisions.

for college students 

As a college student, it’s never too early to be thinking about a personal brand statement. Here are six examples to help you.

Example 1: Janet West

I’m passionate about video games. I enjoy designing games, creating Game Art, streaming, and programming. I’m even passionate about selling games. I’m currently going to school at the University of Advancing Technology to refine my skills to create quality art assets. I’m ambitious and thrive in fast-paced team environments. 

Example 2

I’m an honors student at the University of Arizona majoring in electrical engineering. I plan to attend law school and work as a patent lawyer.

Example 3

I’m in my senior year at ____ high school. Next year I’ll be attending USC and majoring in ______.”

Example 4

I’m currently a pre-med student majoring in Physiological Sciences. I plan to attend Harvard Medical School and specialize in treating children.

Example 5

I have a passion for graphic design. May I show you my portfolio?

Example 6

I love to write. I work for the student newspaper and I’ve submitted my articles to these major magazines to be published. I’m currently working on a book that will inspire students to _____.

Make your personal brand statement stronger

Okay, this example begs the question: succeed at what? And people…? What people? When you’re crafting your personal brand statement, make sure you clarify exactly who you work for and what you do. 

How would you make this personal brand statement stronger?