by Chris O'Byrne | May 19, 2025 | Book Marketing, Self Publishing
After laying out the steps for creating a compelling lead magnet and an engaging opt-in page, let’s focus on what happens next in your book marketing process. Once you’ve captured the interest of potential leads, the journey toward converting them into customers is...
by Chris O'Byrne | May 12, 2025 | Book Marketing, Self Publishing
After diving into how to craft a compelling note to your reader and design effective calls-to-action (CTAs), let’s explore another crucial piece of the puzzle of book marketing: capturing leads. Imagine you’ve just finished a great book that’s left you wanting more....
by Chris O'Byrne | May 5, 2025 | Book Marketing, Self Publishing
Building on the idea of using your customer’s language to create a deeper connection, let’s talk about something equally important: conversion. When I say conversion, I’m talking about the journey of turning readers of your book into leads, and then, ideally, into...
by Chris O'Byrne | Apr 28, 2025 | Book Marketing, Self Publishing
Let’s dive into something that might just change the game for you and your book marketing strategy: congruency. Now, you might be scratching your head, wondering what congruency has to do with business communication and marketing. Well, it’s all about ensuring...
by Chris O'Byrne | Apr 21, 2025 | Book Marketing, Self Publishing
Let’s kick things off by talking about something essential in business: clarity. You might be wondering why clarity is such a big deal. Think of it this way: when you’re clear about what your business stands for and who it serves, everything else starts to fall into...
