by Chris O'Byrne | Feb 24, 2020 | Self Publishing
https://youtu.be/7bttCGF84P8 Advantages of Self-publishing One of the biggest advantages of self-publishing your book is that you have control over every aspect of the process. For example… You control the pricing of your book You may start out at a low price...
by Chris O'Byrne | Dec 26, 2019 | Blog, Personal Branding, Self Publishing
In today’s personal brand example, we take a look at James Smiley, a Digital Marketing Consultant and Entrepreneur. Example: Personal Brand Logo The personal brand logo used by Smiley is simple, elegant, and straightforward. It includes his initials, JS, in a...
by Chris O'Byrne | Jul 5, 2018 | Blog, Book Design, Self Publishing
When you walk into a bookstore, you’ll notice one thing before anything else. They display as many books as possible with the cover facing you. This is because the cover forms your first impression of a book and is often what makes you decide to buy it. Book Covers...
by Chris O'Byrne | Apr 2, 2018 | Authors, Blog, Book Marketing, Business Growth, Self Publishing, Writing A Book
See, here’s the thing, you don’t sell your book on social media. Don’t do it. People hate it. People don’t want you to get on there and start talking about your book and your business and trying to sell stuff. Just say no. You’re not going get anywhere selling your...
by Chris O'Byrne | Apr 1, 2018 | Authors, Blog, Book Marketing, Business Growth, Self Publishing, Writing A Book
The first step is to sell your book, and there are two main ways to do that, two ways that I especially like. One is the free-plus-shipping model, and the other is the high-ticket model. The free-plus-shipping model is where you give your book away for free, and the...
by Chris O'Byrne | Mar 31, 2018 | Authors, Blog, Book Marketing, Business Growth, Self Publishing, Writing A Book
Actually, you do, but you don’t realize it. There are two main things that you need to be aware of, and these are the most important parts of selling your book. One, what is the big problem that you solve? And two, who would benefit the most from having that...