by Chris O'Byrne | May 5, 2025 | Book Marketing, Self Publishing
Building on the idea of using your customer’s language to create a deeper connection, let’s talk about something equally important: conversion. When I say conversion, I’m talking about the journey of turning readers of your book into leads, and then, ideally, into...
by Chris O'Byrne | Apr 28, 2025 | Book Marketing, Self Publishing
Let’s dive into something that might just change the game for you and your book marketing strategy: congruency. Now, you might be scratching your head, wondering what congruency has to do with business communication and marketing. Well, it’s all about ensuring...
by Chris O'Byrne | Apr 21, 2025 | Book Marketing, Self Publishing
Let’s kick things off by talking about something essential in business: clarity. You might be wondering why clarity is such a big deal. Think of it this way: when you’re clear about what your business stands for and who it serves, everything else starts to fall into...
by Chris O'Byrne | Apr 14, 2025 | Book Marketing, Self Publishing
Let’s talk about where you’re at with your business and how the right book marketing can help. It feels like you’re stuck, doesn’t it? No matter how hard you push, you’re not moving forward. And there’s this nagging worry about giving it all up and heading back to a...
by Chris O'Byrne | Jul 27, 2020 | Self Publishing
Are you an author who’s just found the perfect topic for their next book? Maybe you’re done writing and have published your book. Now comes the hard part: building an audience and increasing sales. Marketing your book is not an easy task. You need to...
by Chris O'Byrne | Feb 24, 2020 | Self Publishing
https://youtu.be/7bttCGF84P8 Advantages of Self-publishing One of the biggest advantages of self-publishing your book is that you have control over every aspect of the process. For example… You control the pricing of your book You may start out at a low price...
