by Chris O'Byrne | Jun 2, 2025 | Book Marketing, Self Publishing
When we started this book marketing journey together, you shared your frustration and the sense of being stuck with me. You talked about the fear that haunts you at night—the fear of giving up on your dreams of entrepreneurship and the dread of returning to a life...
by Chris O'Byrne | May 26, 2025 | Book Marketing, Self Publishing
After walking through the steps of nurturing leads into engaged potential clients, let’s shift gears and talk about something a bit different but equally important for authors: the concept of a bestseller relaunch. Imagine you’ve written a book that had its moment in...
by Chris O'Byrne | May 19, 2025 | Book Marketing, Self Publishing
After laying out the steps for creating a compelling lead magnet and an engaging opt-in page, let’s focus on what happens next in your book marketing process. Once you’ve captured the interest of potential leads, the journey toward converting them into customers is...
by Chris O'Byrne | May 12, 2025 | Book Marketing, Self Publishing
After diving into how to craft a compelling note to your reader and design effective calls-to-action (CTAs), let’s explore another crucial piece of the puzzle of book marketing: capturing leads. Imagine you’ve just finished a great book that’s left you wanting more....
by Chris O'Byrne | May 5, 2025 | Book Marketing, Self Publishing
Building on the idea of using your customer’s language to create a deeper connection, let’s talk about something equally important: conversion. When I say conversion, I’m talking about the journey of turning readers of your book into leads, and then, ideally, into...
by Chris O'Byrne | Apr 28, 2025 | Book Marketing, Self Publishing
Let’s dive into something that might just change the game for you and your book marketing strategy: congruency. Now, you might be scratching your head, wondering what congruency has to do with business communication and marketing. Well, it’s all about ensuring...
